Ford Puerto Rico Online Privacy Statement

We respect your privacy and are committed to protecting it. This privacy statement explains our policies and practices pertaining to customer information. It is through this disclosure that we intend to provide you with a level of comfort and confidence in how we collect and use information through this website, and how you can contact us if you have any questions or concerns. It is our sincere hope that through this communication of our data handling practices we will help facilitate a trusting and long-lasting relationship with you.

Information About Our Organization and Website

This Privacy Statement describes the way collects, uses and safeguards the personal and non-personal information about you that we collect or that you provide through this website. This website is owned and maintained by Ford Puerto Rico.

This website is designed to provide information about the Lincoln products sold in the Puerto Rico Region. This Privacy Statement outlines the information we will collect and how we will use that information in the course of conducting this business.

Personally Identifiable Information We Collect From You

When you visit we will not collect personal information about you unless you provide it to us voluntarily. Personal information includes information that is particular to you such as name, telephone number and e-mail address. Our primary goal in collecting personal information from you when you visit is to respond to your request for information or to respond to your message. If you decide not to provide us with personal information you can still access our website; however you may be unable to receive requested information.

This site may use third parties to deliver site functionality, such as fulfilling your request for information.

How We Use the Personally Identifiable Information We Collect

Personally identifiable information collected on may be used to:

• Respond to your comments or requests for information 

• To meet a request for or to develop new products or services 

• To make the user experience more customer-friendly 

• Fulfill requests for a brochure or other literature related to the website. 

• Contact you if necessary in the course of processing or shipping requested materials 

• To comply with legal requirements

Sharing Your Information does not sell, rent, share or otherwise provide any of your personally identifiable information to anyone for their independent use. Personal information that you provide to us in the course of requesting a product or service through this website may be gathered and stored in one or more of our corporate databases and be used for purposes of contacting you for things like promotional offers, marketing programs, or other communications from this website or other Ford Motor Company websites. may share your information with our suppliers or vendors who provide services or help operate this site. The supplier is restricted by contract from using this data in any other way other than to provide these services to us and they may not share or resell this data. We may share personal information that we collect about you with Ford Motor Company. protect the personal safety of users of Ford Puerto Rico, its affiliates, its web sites, or the public.

Personal information that you provide to may be shared with our authorized Ford, Lincoln and Mercury dealers. This is necessary in order to honor your request for a price quote on a vehicle or in order to provide a dealer with information for purposes of contacting you in their regular course of business. The dealer is not restricted by in their use of your data. will disclose your personal information, without notice, only if required to do so by law or in the good faith belief that such action is necessary to: (a) conform to the edicts of the law or comply with legal process served on Ford Puerto Rico, its affiliates or the site; (b) protect and defend the rights or property of Ford Puerto Rico, its affiliates and this site; and, (c) act under exigent circumstances to to protect the personal safety of users of Ford Puerto Rico, its affiliates, its web sites, or the public.

Security of Your Information

Safeguarding information of visitors to our website is important to us. We use systems, policies and procedures to maintain accuracy of information and to protect information from loss, misuse or alteration. Vendors, contractors or partners of who have access to your personal information in connection with providing services for are required to keep the information confidential and are not permitted to use this information for any other purpose than to carry out the services they are performing for

Links to Other Sites provides links to other websites. We encourage you to review the privacy statements of sites to which you are linked so that you can understand how those sites collect, use and share your information. is not responsible for the privacy statements or other content or data handling practices on other websites.

Privacy Statement Effective Date and Revision Days

The effective date of this privacy statement is May 16, 2008.

Occasionally we may update the privacy statement for in order to accurately reflect any changes to the website our privacy practices. In event of an update the new statement will be posted to the website ten (10) days prior to the changes taking effect.